A problem that many inexperienced entrepreneurs have when
they launch their website for the first time is that they do not spend a lot of
time positioning it. The consequence is very sad: they have a website, yes, but
it has fallen into the depths of Google. It has no visibility. He barely has 20
visits a day. And with these figures, obviously getting a lot of sales becomes
more or less than impossible.
In this post we are money-making to give you 10 keys to
position your website in Google and get out of that spiral of silence in which
we have tenderly fallen without realizing it. We want to be known, and for them
to know us, we must apply some measures.
Keys to get your website out of the depths of Google
1.Check the main page. The first thing to check is the home
page. This is the domain that you have contracted. Do you have a sufficient
ratio of text and HTML code? Or are they all pure images? If your website has a
lot of films and hardly any text, don't be surprised that Google has a hard
time finding you.
2.Check the inside pages. Inner pages are also important as
they are specific to one type of product. There should also be an acceptable
image to text ratio. If there is no content on the pages, and we are talking
about acceptable content both for the user and for the search engines, it will
be difficult for them to appear in prominent places.
3.Optimize meta-tags. The meta-tags help you to orient the
search engine for the keywords in which you want to position yourself. Maybe
you are trying to position yourself for a very complicated keyword, where there
is a lot of competition, and so it is logical that you do not get out. But not
now, not in 5 years. So, you have to choose simpler keywords, within a web
positioning strategy, and optimize the meta-tags for those keywords.
4.Create dynamic content. If your website is static, you
need to generate content often. It happens a lot on the pages where services
and not products are sold. Here it is recommended that you create a blog and
publish at least 10 or 15 articles per month. If you don't have the energy to
keep up, you can find web writers to do the job.
5.Get external links. The links will help you once you have
done all of the above. So you can capitalize on your work. There is no point in
redirecting users to an empty page. Now that it is full, it is convenient to do
a link-building strategy to improve PageRank and increase the number of
backlinks. Be careful, because this is not easy and it is better that you put
yourself in the hands of experts in SEO positioning.
6.Share your website on social networks. Social networks
also help, especially Google Plus, which is Google's social network. When the
page is created, share it on social networks with a welcome message, providing
some useful information. It also takes advantage of personal social networks,
not only of the company, to disseminate your content, both on the web pages and
in the blog articles.
7.Improves loading speed. There are pages that take so long
to load that Google already has them classified as uninteresting for readers.
Therefore, it sends them to the depths so as not to annoy users, who always run
out of there. Therefore, uncertainty your website takes a long time to load, we
will have to check the weight of each of the components.
8.Make your website more attractive. Websites that are full
of advertising, pop-ups or have a really bad design can also end up poorly
positioned. Therefore, if this is your case, worry about giving your website a
facelift. This often involves creating a new website, for example using a CMS
like Joomla.
9.Be patient. Quiet. Google does not make the changes
immediately. When a website is new, it also puts it "on hold" to see
if you are serious. When he sees that you have been doing your job well for a
month or 2, then he begins to give it more value and importance.
10.If you have a budget, advertise. As SEO sometimes takes
time, it may be advisable to bet on an SEM strategy that allows you to achieve
sales almost at the beginning of the web, for example by combining them with a
loyalty program. If you have a budget, advertise Adwords.
I hope these 10 keys help you get out of the depths of
Google and rise to the surface. When you achieve that, your website can become
a machine to get visits . But of course, you need to get quality visits. Always
bet on a strategy, with a certain timing and objectives that help you turn
those visits into sales. If you need help, contact us through our website or by
calling us at 91 159 11 63.
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